Impeccable origin
ADDRESS
161 Newbury Street
Boston, MA 02116
OPENING HOURS
Wednesday - Sunday:
10 am - 6 pm
PHONE NUMBER
Walk-ins are welcome; appointments are recommended on the weekend.
Our showroom is currently not wheelchair accessible. We encourage customers who need accessible accommodations to schedule virtual appointments with our Diamond Experts.
Nestled on Newbury Street
VRAI's Boston showroom, set in a historic Back Bay brownstone on Newbury Street, Boston’s premiere shopping district, provides a sophisticated shopping experience surrounded by iconic landmarks like the Boston Public Garden.
What to expect
Up close and in person
Try on your favorite styles and see VRAI created diamonds for yourself.
Cut for You™
Learn about bespoke VRAI created diamonds of any shape and size, within 15 days.
Custom creations
A white-glove experience to bring your custom-made design to life.
Browse before your visit
Enjoy personalized guidance anywhere
Meet us around the world
Boston Showroom FAQs
VRAI offers both virtual and in-person appointments to suit your needs. For virtual appointments, you can connect with a diamond expert from the comfort of your home, where they will guide you through our collections, customization options, and answer any questions you may have. In-person appointments take place in showrooms, where you can view and try on designs, discuss personalized designs, measure for ring size, and more.
You do not need an appointment; walk-ins are welcome. However, we recommend scheduling an appointment for the best experience. Appointments ensure that a dedicated diamond expert is available to provide personalized guidance, answer any questions, and assist with custom designs or specific requests.
A wide selection of engagement rings and wedding bands are available to view or try on. A curated collection of fine jewelry can also be viewed or purchased. Reach out ahead of your visit to ensure availability.
Yes, VRAI created diamonds are sustainably created. Their VRAI created diamonds are grown in a zero-emission foundry powered by the Columbia River and certified carbon-neutral. Their process uses very little energy used per carat — ten times less than what mining requires.
Yes. Lab-grown diamonds such as VRAI created diamonds are physically identical to mined diamonds. As of 2018, the Federal Trade Commission (FTC) considers both lab-grown and mined diamonds to be real. They share identical chemical and physical properties.
Yes, Boston has a jewelry district located in Downtown Crossing, centered around Washington Street and the surrounding areas. Numerous jewelry stores, diamond dealers, and craftsmen offer a wide variety of fine jewelry and custom pieces there.
You may bring one other person to your appointment with you. Many attend their engagement ring or wedding band appointment with their partner, while appointments for fine jewelry or bridal jewelry might include bringing along a parent or close friend.