Madrid

Calle Serrano

ADDRESS

Calle Serrano 74
28006 Madrid

OPENING HOURS

Tuesday - Saturday:
12:00 pm - 8:00 pm

PHONE NUMBER

Walk-ins are welcome, or book an appointment to speak with a Diamond Expert.

Set along Calle Serrano

Surrounded by historic landmarks like Buen Retiro Park and the Prado Museum, VRAI's showroom provides upscale shopping in the prestigious Calle Serrano, one of Madrid’s most esteemed shopping districts.

What to expect

Up close and in person

Try on your favorite styles and see VRAI created diamonds for yourself.

Cut for You™

Learn about bespoke VRAI created diamonds of any shape and size, within 15 days.

Custom creations

A white-glove experience to bring your custom-made design to life.

Browse before your visit

ENGAGEMENT RINGS

NECKLACES

RINGS

EARRINGS

BRACELETS

Enjoy personalized guidance anywhere

Meet us around the world

Madrid Showroom FAQs

VRAI offers both virtual and in-person appointments to suit your needs. For virtual appointments, you can connect with a diamond expert from the comfort of your home, where they will guide you through our collections, customization options, and answer any questions you may have. In-person appointments take place in showrooms, where you can view and try on designs, discuss personalized designs, measure for ring size, and more.

You do not need an appointment; walk-ins are welcome. However, we recommend scheduling an appointment for the best experience. Appointments ensure that a dedicated diamond expert is available to provide personalized guidance, answer any questions, and assist with custom designs or specific requests.

A wide selection of engagement rings and wedding bands are available to view or try on. A curated collection of fine jewelry can also be viewed or purchased. Reach out ahead of your visit to ensure availability.

Yes, VRAI created diamonds are sustainably created. Their VRAI created diamonds are grown in a zero-emission foundry powered by the Columbia River and certified carbon-neutral. Their process uses very little energy used per carat — ten times less than what mining requires.

Yes. Lab-grown diamonds such as VRAI created diamonds are physically identical to mined diamonds. As of 2018, the Federal Trade Commission (FTC) considers both lab-grown and mined diamonds to be real. They share identical chemical and physical properties.

Yes, there is there is a parking garage near the Madid Showroom called Serrano Park at alle Serrano 72, Sótano -1.

Yes, there is street parking near VRAI's Madrid showroom. The best streets to park on are C. de Serrano and C. de José Ortega y Gasset.

You may bring one other person to your appointment with you. Many attend their engagement ring or wedding band appointment with their partner, while appointments for fine jewelry or bridal jewelry might include bringing along a parent or close friend.

VRAI Madrid

C. de Serrano, 74, 
Salamanca, 28006 Madrid, Spain